Services
Social Media for Masonic Lodges
Most lodge Facebook pages fall into one of three states: nobody has posted since a past officer stopped, nobody can log in at all, or there are unanswered messages sitting in an inbox no one checks. Each of those is a door left closed to a man who was curious enough to knock.
What Lodge Social Media Has to Do
A lodge does not need to chase trends or post every day. It needs to look like a going concern to anyone who checks, and it needs to answer the man who reaches out. Five things carry nearly all of the value.
Be Where People Actually Look
For most lodges that means Facebook, because it is where a man checks whether a lodge still meets and where local community groups already talk. Other platforms have their uses, but a lodge doing one page well beats a lodge doing four badly.
Show the Lodge Doing Something
Charitable work, community events, the building, open nights, milestones, and lodge history. There is a great deal a lodge can share publicly without going anywhere near what belongs inside, and it is more interesting than most officers assume.
Be Consistent, Not Constant
A page posting steadily every week reads as a living lodge. A page with a burst of activity last spring and nothing since reads as a lodge that may have folded. Rhythm matters more than volume.
Answer the Inbox
Men do send messages asking how to visit or how to join, and those messages sit unread more often than anyone would like. The page is a front door. Somebody has to be listening at it.
Protect What Is Private
No ritual, no degree work, and no brother pictured without his consent. Every lodge should have a settled answer on what it will and will not put in public before anything gets posted, not after.
What We Do
We start by finding what already exists. Most lodges have more accounts than they realize: an old page a past Secretary made, a duplicate someone created when the first could not be accessed, and sometimes a listing the lodge never made at all. Sorting that out first prevents building on ground that is already crowded.
Then the lodge gets a page that looks like the lodge: proper images, complete information, meeting details, and a description that tells a stranger who you are. From there we build a monthly calendar around what your lodge is actually doing, produce the posts, and schedule them so the page keeps a steady rhythm without an officer having to think about it.
Before anything is published we agree on what your lodge is comfortable sharing. That conversation happens once, at the start, and it governs everything after.
An audit of every account that exists, including ones the lodge has lost access to
Profiles completed and branded to match the lodge
A written agreement on what is and is not public
A monthly content calendar built around your events
A short guide so officers can post between visits
Two Starting Points
One-Time Setup
Accounts found and recovered, profiles completed and branded, graphics produced, and a guide written so your officers can carry it themselves. Lodges with a willing volunteer often need nothing more than this.
Ongoing Management
We plan, produce, and schedule the posts each month, promote your events, and keep an eye on comments and messages. This suits lodges where no officer has the time, which is most of them.
If your lodge has a brother who enjoys this work and will actually do it, I will tell you to set him up and save your money. If he stops in six months, we will still be here.
A Lodge Venue Needs Its Own Presence
If your building takes bookings for weddings, receptions, or community events, that audience is not looking for a lodge and should not be reached through the lodge page. Venue social work is visual, event driven, and belongs on its own accounts.
On Posting for Its Own Sake
A lodge does not need a social media presence because every organization has one. It needs one because a man who hears about your lodge will look it up, and what he finds either encourages him or quietly discourages him. That is the entire argument.
Which means the goal is not reach or engagement or any other number a marketer might put in front of you. The goal is that your page looks like a lodge worth visiting and that somebody answers when he writes. A lodge doing only that is doing better than most.
Let Us Look at What Your Lodge Has Now.
Tell me your lodge and I will find what exists, what has been abandoned, and what a curious man sees when he searches for you today.
Questions Lodge Officers Ask
These come up in almost every first conversation about social media. If yours is not here, ask it directly and I will give you a straight answer.
Which platforms does a lodge actually need?
Facebook, in nearly every case, and often nothing else. It is where the audience checking on your lodge already is. Instagram is worth adding if your lodge has a handsome building or an active events calendar to photograph. Beyond that, additional platforms usually cost more attention than they return.
How often should we post?
Weekly is plenty for most lodges, and steady beats frequent every time. What damages a page is not posting rarely, it is posting in bursts and then going silent for months. A visitor cannot tell the difference between a quiet lodge and a closed one.
Can we post photographs of our members?
Only with their consent, and I would rather have that in writing than assumed. Some brothers are glad to appear and others have good reasons not to be photographed at all. We ask for that list at the start, we respect it, and if we are unsure about a face in a photograph we do not publish it.
What do we post about if we cannot discuss what happens in lodge?
Rather more than officers expect. Charitable work, community events, scholarships, the history of the building, notable dates, open nights, and public Masonic history are all available. The parts of the fraternity that are kept private are a small share of what a lodge does and none of it is needed to make an interesting page.
We have an old page nobody can access. What happens to it?
This is one of the most common situations we see. Sometimes access can be recovered through the platform, sometimes an existing member turns out to still have it, and occasionally the right answer is to start clean and have the old page removed so it stops confusing people. We work out which applies before doing anything else.
Who answers comments and messages?
That is the lodge’s decision. Some lodges want every reply to come from an officer, which is a reasonable position and often the right one for membership questions. Others prefer we handle routine replies and pass genuine inquiries straight to the Secretary. What matters is that somebody is responsible, because an unanswered message is worse than no page at all.
Do you need our passwords?
No, and you should not give passwords to any vendor. Facebook and Instagram both allow a lodge to grant a partner access through their business tools, which the lodge controls and can revoke at any moment. The lodge stays the owner of every account throughout, and nobody needs to share a login.
Will social media bring us new members?
Indirectly, and rarely on its own. What a page does is confirm the lodge is active when a man checks, give him a sense of who you are, and provide a way to make contact. The inquiry usually arrives because he searched for a lodge or heard about you from someone. Social media is what keeps him interested once he looks.
Our lodge is cautious about public attention. Is this right for us?
A page can be modest and still do its job. Meeting times, a contact route, the building, and the lodge’s charitable work are enough to serve a man who is looking, and none of it invites attention your lodge does not want. We set the boundaries with you before anything is published, and they hold.
Do you work with lodges outside Colorado?
Yes. The work is done remotely and we serve lodges across the United States, along with appendant bodies and other fraternal organizations. Social media works best alongside a site worth linking to, so it is worth reading about website design for Masonic lodges and SEO for Masonic lodges as well.